CLIENT
LITHERMANS LIMITED LLC.
RESPONSIBILITIES
ILLUSTRATION, ART DIRECTION, PACKAGE DESIGN
Concord NH’s Lithermans Limited, known for its unique artisan ales and lagers, was under new ownership and wanted to return to their roots – this included producing intricately drawn, highly decorated beer label artwork. By referencing their classic designs of music-themed, record album inspired imagery, we have been creating labels for new products and refreshing old classics to produce packaging as inspired as their beer.
Craft beer design should be engaging, fun and take chances – thankfully Lithermans shares this attitude and we have created a series of can designs as unique as their beer. Each beer pays tribute to the music that inspired it. While creating new artwork and refreshing old classics, I’m always excited to tap into my years of creating band artwork and bring that to each Lithermans project.
