CLIENT
LITHERMANS LIMITED LLC.
RESPONSIBILITIES
ILLUSTRATION, ART DIRECTION, PACKAGE DESIGN
Concord NH’s Lithermans Limited, known for its unique artisan ales and lagers, was under new ownership and wanted to return to their roots – this included producing intricately drawn, highly decorated beer label artwork. By referencing their classic designs of music-themed, record album inspired imagery, we have been creating labels for new products and refreshing old classics to produce packaging as inspired as their beer.
While beverage brands set out to be disruptive in the flooded craft beer market, most don’t follow through and stay within the lines – not Lithermans. Their design concepts are as unique as their beer, and it’s been a pleasure bringing my experience in creating artwork for punk and heavy metal bands to their package design.
