Design, Development, Storyboarding, Illustration & Animation
Crafted a year-long strategic Content Hub program for Dell EMC partner Groupware. It integrates a content-rich microsite, a custom animated video, email and lead nurture with an incentivized call to action for a discovery session.
Bringing tech-industry concepts to life is always challenging with its complex terminology and technical messaging. Being involved in the production from the storyboard, I was able to collaborate with the writing team to make sure the transition between the band roadies and groupware techs was clear, true to the client's vision and entertaining enough to hold a viewer for 2 minutes.